Yolo Navidad was a seasonal product launch by Yolo, a Venezuelan Greek yogurt brand known for its playful identity and bold flavor. I was tasked with developing a full-scale visual campaign to support the release of this limited-edition holiday flavor. The project included print, digital, and in-store assets—each designed to evoke celebration, warmth, and brand consistency across multiple touchpoints.
Client:
The Wave x YOLO
My Role:
Graphic Designer
Year:
2025
Service Provided:
Product Design & Graphic Design
Avior Magazine Page: Designed a full-page ad tailored to in-flight readers, balancing festive visuals with product clarity.
Billboards: Created large-format visuals with bold typography and high-impact imagery to capture attention in urban settings. The messaging focused on celebration and limited-time appeal.
Catalogues: Developed product pages and promotional inserts for retail catalogues, using consistent brand elements and festive motifs to highlight the seasonal launch.
Key Visuals: Crafted hero images for the campaign, combining red-and-gold color palettes, Christmas tree graphics, and the signature “Yolo” logo to anchor the brand’s holiday identity.
Instagram Stories: Designed story templates for social media, optimized for engagement and shareability. These assets leaned into playful messaging like “Celebra TU DECIDES COMO” and “¡Pruébalo ya!”
Supermarket Danglers: Produced point-of-sale materials to enhance shelf visibility, including hanging signs and mini banners that reinforced the festive theme and encouraged impulse purchases.
