Yolo FIT marked a dynamic expansion of the Yolo brand - introducing a product line focused on energy, movement, and bold self-expression. I was responsible for crafting a hight-impact visual campaign that spanned digital, print, and street level media. The goal was to create a launch experience that felt kinetic and immersive, aligning with the product;s active lifestyle positioning while staying tru to Yolo's playful DNA.
Client:
The Wave x YOLO
My Role:
Graphic Designer
Year:
2025
Service Provided:
Product Design & Graphic Design
Billboards: Designed large-format visuals with jagged patterns, bold typography, and vibrant color schemes to evoke energy and urgency. These were placed in high-traffic areas to maximize visibility and brand recall.
Lunch Boxes: created branded packaging for promotional kits, using campaign's key visuals to reinforce product identity and encourage trial.
Launching Stories: Developed Instagram stories to announce the launch, using phrases like "Activate, tu decides como" and "New Launch" to build intrigue and momentum.
Marketing Emails: Produced email templates for launch announcements and promotional offers, optimized for clarity, click-through, and brand consistency.
Street Pole Banners: Created vertical banners for outdoor display, using high-contrast visuals and punchy messaging to capture attention in urban environments.
Key Visual: Developed hero images that anchored the campaign's aesthetic-featuring product shots, abstract patterns, and layered text treatments that convey emotion and intensity.
Web and mobile banners: Design responsive digital assets for online advertising, ensuring seamless adaptation across platforms while maintaining visual impact.
