YOLO, a Venezuelan yogurt brand, launched a new product line for kids—and I was entrusted with designing part of the PR package and branded merchandise. From coloring books to countertop displays, each piece was crafted to spark curiosity, reinforce brand values, and create joyful moments of interaction.
Client:
The Wave x YOLO
My Role:
Graphic Designer
Year:
2025
Service Provided:
Product Design & Graphic Design
This project was rooted in emotional connection and playful strategy. YOLO’s new kids’ yogurt line needed more than packaging—it needed a universe. I designed a suite of branded collateral for PR kits and retail touchpoints, including:
• A coloring book that introduced the brand’s characters and values through interactive storytelling.
• A sticker set designed for both play and collectability, reinforcing product recognition.
• A memory card game that turned brand elements into tactile, repeatable moments of joy.
• “Glorificadores”—countertop displays that elevated the product in-store, blending visibility with charm.
The visual direction balanced vibrant colors with soft, friendly shapes. Typography was kept clean and legible, while illustrations leaned into warmth and whimsy. Every item was designed to feel like a gift, not just a marketing tool—inviting kids to engage, explore, and remember.
