As part of a personal initiative, I developed a business proposal for a printing service to be located within my university—designed specifically to meet the needs of architecture students. With the recent launch of the architecture program, demand for large-scale prints had grown, yet existing campus services couldn’t meet those technical requirements. I saw an opportunity to fill that gap with a solution that was both practical and design-forward. I created the brand identity using CYMK colors, a nod to professional printing standards and a visual statement rarely seen in local Caracas businesses. The proposal included a detailed PDF presentation featuring financial models, diagrams, and operational plans. From logo design to market research and cost analysis, every element was built from scratch to reflect both the creative and logistical demands of the project. It was more than a business idea—it was a response to a real need, shaped by my understanding of design, community, and execution.