Le Atelier was born from a desire to translate modern elegance into a cohesive brand experience. Through a curated moodboard, font exploration, and logo development, I designed a visual identity that balances bold sophistication with playful charm. The result is a brand that feels both luxurious and approachable—rooted in style, yet open to evolution.
Client:
Carlota Gonzalez
My Role:
Graphic Designer
Year:
2022
Service Provided:
Brand Identity, Brand Guidelines, Graphic Designer
Le Atelier’s brand identity project was a deep dive into the aesthetics of modern luxury, tailored to reflect the vibrant, statement-driven fashion culture of Caracas. I began by crafting a moodboard that blended iconic imagery, color palettes, and textures to evoke a sense of chic individuality. From there, I developed a set of brand guidelines—including font selections and logo variations—that harmonized elegance with boldness. Each design decision was intentional: avoiding overly ornate choices in favor of clean, expressive typography and versatile logo marks. The final identity system offers a flexible foundation for future growth, while remaining true to the brand’s core values of style, confidence, and creative flair
